Ever wondered why Italian clothes have a reputation for being small? 9/10 times it's due to a store mis-labellling the product or you've missed an important detail on the sizing label. In all retailers defence, talking to clients about boring matters like imperial/metric conversions is not going to make us any money and is more likely to be met with a blank look as you walk out the door, bagless.
A new client of mine recently purchased a garment from an unnamed online 'made to measure' service prior to finding our shop. While I must admit the garment was an admirable fit considering the minimal number of measurements taken; the client was not particularly happy and asked for my opinion. Among other issues, the jacket was a poor fit around the shoulder, where the back was loose and creases had formed diagonally at the back of the underarm. I thought this might make for a useful article as it's something I often see and something rarely accounted for in many high street retailers.
Clients drive to work, sit down, immediately collapse forward and hunch over their keyboards, stay there for 10 hours, go home, collapse in front of the TV/Book and repeat ad infinitum.